Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Trends from Pubcon 2012. Links are Soooo 2011. While links are still going to matter for quite some time, how they influence search engines is already changing. Top Tips from Pubcon 2012.

Tools 120

Tools Trends Tips Social Networks 120

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024. Request a demo to learn how we can help.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

Skip to account links. Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. Click on a link below to find similar documents. If you are a registered Forrester client, please log in. Footer links (2 lists of links).

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 Research Emerging Marketing Technologies: Stay informed about the latest marketing technologies and trends.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Onalytica B2B

FEBRUARY 28, 2019

This trend was also seen when looking at average engagement per AI post – where influencers received 58 % more engagement than media outlets. Increased engagement from Influencers’ audience was also seen when influencers were ‘behaving’ like media outlets – by sharing links to content. Digital Trends. Digital Trends.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

The ROI Guy

NOVEMBER 5, 2015

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. Over 1 million B2B salespeople would go the way of the dodo by 2020.

Cost 40

Cost Forrester Trends B2B 40

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. We, as a search organization, had to understand the shift in consumer behavior that is happening, trends in how they’re looking for products and services, and adjust what we’re doing. Those who are monitoring these trends are winning in the long term. – Duane Forrester, Yext.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Aberdeen

NOVEMBER 14, 2019

The report takes a close look at the buyer intent data tools industry to see what’s going on in the market, looking at market drivers, patterns, trends, industry conditions, development rate, and more. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Focus on developing conversations, not campaigns – Social media vector created by stories – [link].

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Contently

MAY 23, 2017

A Q1 Update: Companies Mentioning ‘Artificial Intelligence’ Rising Rapidly {Terminal Link: [link] } pic.twitter.com/NxtE5U5ghf. However, based on the data out there, it’s possible AI could buck the trend. Speaking of getting left behind, Forrester does not pull punches when it comes to the impact AI can have.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Convince & Convert

AUGUST 25, 2013

” Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. Jay is the founder of [link] and host of the Social Pros podcast.

Marketing Websites 147

Marketing Websites Forrester Mobile Marketing Fulfillment 147

Adobe Experience Cloud Blog

JUNE 14, 2016

A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A move towards individualization is needed to become more targeted and relevant.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Forrester analyst Augie Ray made a case for this plateau on his blog recently. For the first time, the percentage of U.S. Is the bloom off the rose? How about you?

Social Media 151

Social Media Facebook Forrester Media 151

Litmus

OCTOBER 1, 2018

So we don’t currently have the ability to link up those two data points. We’re simply trying to provide industry-level trends and to help people understand the marketplace better. The post The Trends Transforming the Email Service Provider Landscape: Webinar Recording + Q&A appeared first on Litmus Software, Inc.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

The ROI Guy

MAY 3, 2010

In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4% The earnings call can be heard at: [link]. in US, and 7.7%

Forrester 40

Forrester Allocation Marketing Proposals Gartner 40

Content Standard

FEBRUARY 17, 2015

I’ve analyzed over a dozen reports on digital marketing and content strategy from this year, and I’ve pulled together some of the more telling insights and trends to help improve how you go to market over the next 10.5 Here are four must-know trends for the forward-thinking enterprise content marketer: 1.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Look for trend data based on cohort analysis. #2 To find trending keywords, we keep a close eye on Google’s auto-populated search suggestions. 11 Duane Forrester , VP Industry Insights at Yext. 21 Duane Forrester , VP Industry Insights at Yext. Take them seriously.

SEO 64

SEO Tips SERP Forrester 64

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., RSVP for Fast Forward: Discover 2021’s Top Trends for Remote Selling. Sign up for Vidyard for free: [link]. .

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Madison Logic

AUGUST 2, 2023

According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. Check out the links below: 3 Practices You Should Follow to Build Killer Content for Your ABM Strategy Sales and Marketing, Assemble for Full-Funnel ABM Nurture 101: The 6 Nurture Programs You Should Be Using

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Focus on developing conversations, not campaigns – Social media vector created by stories – [link].

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., Sign up for Vidyard for free: [link].

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). Demand for those keywords, if it is increasing or decreasing over time, is measurable through Google Trends. Photo credit: Wikipedia.

SEO 80

SEO Forrester Wikipedia Keywords 80

Brandpoint

JUNE 18, 2020

Here are three primary marketing trends we’re seeing as FinServ organizations work to serve their customers in a changing society. Rather than simply directing recipients to your website, include direct links to DIY solution content centered around their needs. That percentage shot to 66% for consumer-focused companies alone.

Work Management 118

Work Management Marketing Management Service Planning 118

The ROI Guy

APRIL 7, 2015

Forrester says Yes (at least 1 in 5 at risk)! Three Big Takeaways from SiriusDecisions Sales Leadership Exchange Top 5 Content Marketing Trends You Need to Know for 2015 Get the book! Here’s a round up of the most popular articles so far this year on from our Frugalnomics Survival Guide Blog: Death of a Salesman?

Forrester 40

Forrester Buyer's Journey Order Trends 40

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. The two strongest overall trends in our 2020 report are: It’s the first year in which paid search has eclipsed organic for website revenue.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. Vidyard VP of Marketing Tyler Lessard talked with Small Business Trends about the most important trends.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. To see the full list of speakers and topics, learn more about the event or register, visit the Viewtopia ® website: [link].

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Madison Logic

JUNE 28, 2023

Finally, keep a pulse on market trends and shifts that may impact the competitive landscape. Discover why we were named a Leader in The Forrester Wave: B2B Intent Data Providers. By addressing gaps, marketers can create key advantages of their offering that may make customers think twice about their solution.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52