KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to Forrester, 68% of people don’t think brands share interesting content. . Strategic Execution for B2B Social Media. Not sure what type of content to publish on your B2B social channels?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ).

SEO 80

SEO Forrester Wikipedia Keywords 80

KoMarketing Associates

MARCH 24, 2014

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Followers: 247K. Standout Tactic: . Standout Tactic: .

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Seismic

JANUARY 23, 2019

But both teams are inextricably linked and, ultimately, have the same goal: win more deals, faster. But according to Forrester , 94% of marketers say they can’t prove a direct correlation to their work and overall success of the organization. There is a constant shift from focusing on the minutia to thinking about the larger picture.

Effectiveness 64

Effectiveness Planning Enterprise Management Correlation 64

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support. population).

Social Media 159

Social Media Media Stats Statistics 159

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. And that statistic tends to grow as virtual assistants become popular. Video Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Customer Experience Matrix

SEPTEMBER 1, 2010

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. A well-conceived knowledge base can act as a useful virtual self-service portal for your customers.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Webbiquity

APRIL 20, 2010

Janine Popick offers helpful tips for increasing email click-throughs including image liks, headline links, free gifts, expiration dates and personalization. Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. The Media Audit gives yet another set of statistics on time by medium.

Spending 120

Spending Media Mobile Advertising Forrester 120

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Source: [link]. Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Tangentially, and detrimentally for many marketers is the fact that link building as a means of driving SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

AUGUST 20, 2019

Social Media Marketing Statistics/Data 2019. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. Twitter Statistics. Link clicks account for 92% of all user interaction with tweets. Instagram Statistics. LinkedIn Statistics.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. DemandMetric) Websites with active blogs have 434% more indexed pages and 97% more inbound links compared to those without blogs. Ahrefs) 94% of link builders prioritize link quality over quantity.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

KoMarketing Associates

JANUARY 18, 2018

While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing. Technical SEO, content development, traffic analysis, and link building were named as priorities. SEO and Content. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. Everyone wants to convert more leads.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Case in point? That’s up from 17 interactions in 2019.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

SEPTEMBER 21, 2010

Go to [link] to save 50% for a limited time. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. includes slides and worksheet) [link to post] (THAT’S Transparency! Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. Social Media in Business.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Here are a few statistics that back this idea up: . 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” I’d love to hear your insights in the comments below.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Convince & Convert

FEBRUARY 10, 2010

link] ethan Hi Jay, Thank you for the review. Ethan [link] Josh Lysne Hey Jay, great post. link] ethan Hi Josh, Great feedback will share with the team. Ethan [link] udeme RE: The 'then what' question. I should clarify that if you're sending email through MailChimp you don't have to lay out the $79.99

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Leverage Social Networks – Allow your sales team to use social networks throughout the day to connect with target audiences, answer questions popping up in conversations and ultimately understand the prospect better.According to a recent Forrester survey, 57% of shoppers use recommendations in the decision making process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Posted in Agency Side, Marcom for B2B, Statistics/Factoids/Trends, Twitter Tagged: agency, B2B, client, Facebook, marcom, marketing, research, social media, social network, Twitter. iStrategyLabs.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

ClearVoice

JUNE 19, 2023

If you’re looking for statistics to better understand what social media has in store for marketers and content creators this year, it’s your lucky day. Below is a compilation of some of the most relevant social media statistics every marketer and content creator should know in 2023. billion internet users worldwide.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

ConvertKit

MARCH 25, 2020

That's a staggering statistic. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Landing page video backgrounds make it harder for your brain to locate and choose relevant links, making an otherwise simple task of navigating the page more difficult. Click on a link.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). link] Evo Terra To answer Jon — it's not a clear-cut dichotomy.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. Finally -- and perhaps most importantly -- the article emphasizes that your pinned content should contain links to optimized landing pages. After all, you do want to generate leads from Pinterest, right?

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28