Remove social-network
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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

They can't identify the specific individual who visits a site, only the network location from which the visit originated. The distinction is that they filter out ISPs and supplement network location information with data from third-party sources. What's key is how this information is used. Pricing starts at about $300 per month.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Social networking stuff fits here too. Inbound Marketing is a collection of all the techniques marketers should use to get found in search engines, blogs and social media, and be more like the electric or fuel cell car and get a radically different ROI, not just a slight gain. Just makes it easier to manage all the stuff.