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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

someone from IBM visits your site; that's great, but it would helpful to know whether the visit came from Armonk or from one of IBM's hundreds of other office locations). They can't identify the specific individual who visits a site, only the network location from which the visit originated. Based in the U.K., and European countries.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Reverse IP look up appears to be the new thing here. Among other stuff.