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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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OpenTracker LeadGenesys LEADSExplorer Leadlander 20
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Posted by: Chris Golec | August 27, 2008 at 07:21 PM LEADSExplorer goes one step beyond: Not only the website visitor is identified by company name upon his first visit, but all of the visiting data of the next visits is streamed into the CRM (seamless integration). Alive and Kicking! All rights reserved.

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Enterprise Management DemandBase Work Management Marketing Management 40
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