Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
LEADSExplorer from Engago Technologies is a powerful service that helps marketers discover who's visiting their site, identify their interests, segment visitors based on company size and industry, track results through reporting, and integrate visitor data with backend CRM systems. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Forrester® is a registered trademark belonging to Forrester Research, Inc. The technology appears useful at both ends of this spectrum.