LeadSloth

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Impressive Marketo User Summit

LeadSloth

I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Forrester Lead Management Overview. Global Marketo Roll-Out.

Marketo 100
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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. The minimum level of integration is bidirectional synchronization of contacts and leads. That brings up a range of questions: What does CRM integration mean?

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Top-10 Marketing Automation Blogs

LeadSloth

BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. Brian Carroll ’s B2B Lead Generation blog ( @brianjcarroll ). David’s posts are about content-based marketing, which is an important ingredient of successful lead generation.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new.