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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. After the Webinar: Don’t let those leads grow cold. You can check out the research report on webinars from Forrester and Hubilo here.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. for lead management to 3.35 Read more about the survey results on Lori’s blog.).

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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

Ah, the never-ending quest for qualified leads! Must Read: MQL vs SQL: Which Lead Matter More & When? As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification. But what happens after that initial spark of interest?

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Trust is Human-Led & 11 Other Forrester B2B Summit Takeaways

Drew Neisser

What You’ll Learn Top B2B marketing lessons from Forrester analysts How to lead with customer centricity The 4 dimensions of customer value The post Trust is Human-Led & 11 Other Forrester B2B Summit Takeaways appeared first on The Drew Blog. Tune in to soak it all in.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Forrester found “only 1.2% Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? However, organizations are fighting back - and winning.

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Key Differences Between MQL and HQL for B2B Lead Generation  

Only B2B

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

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Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

With over 2 million users, G2 and Forrester says SpotMe is one of the key contenders in the space. Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.