Buzz Marketing for Technology

APRIL 30, 2013

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Adding excess scope at the start often leads to trimming things down later on—in other words, wasted time, money and effort. Think long-term. Test everything.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. Incorporating social data into your overall personalization program can convert those actions into leads and revenue.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 28, 2010

Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Related posts brought to you by Yet Another Related Posts Plugin.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

SEPTEMBER 8, 2008

A person who downloads the paper and opts into our database becomes a lead start (notice I didn't say lead). And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization. How are you bringing in new customers?

Cold Calling 100

Cold Calling Lead Nurturing Thought Leadership Forrester 100

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. And if you play your cards right to generating leads with your Social Media strategy.

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Tags: Customer Customer Experience Customer Support Lead Generation Support. Let me explain ….

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100