Biznology

JANUARY 16, 2017

This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I Your prospective customers will notice how you treat current customers. I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

JUNE 10, 2016

But if those leads get stuck on the top because they don’t have the value-added relationships that buyers want, what good are those leads? This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process. Like this post?

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

JULY 7, 2020

He named her Eliza after the leading character in My Fair Lady. Summarizing what Forrester, Gartner, and Business Insider have to say, the current chatbot market is under $2 billion and will rise to almost $10 billion by the middle of this decade. Unfortunately, it also can lead to cyber-tampering and privacy breaches.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

Biznology

SEPTEMBER 22, 2014

61% of US marketers use social media for lead generation (source: IBM). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ). 50% of identified sales leads are not ready to buy (source: Gleanster ). 61% of US marketers use social media for lead generation (source: IBM).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. ” Here are 37 reasons why. Source: MarketingSherpa ). YouTube ).

Video Marketing 80

Video Marketing Youtube Content Forrester 80

Biznology

MAY 25, 2015

Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. source: Forrester ). . #1 driver of traffic to a web site is organic search. source: Search Engine Journal ). source: Search Engine Journal). Source: MarketingSherpa ). source: BrightEdge).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

SEPTEMBER 14, 2015

These choices lead to moments, many of which are made unconsciously with brands. Rationale and logic do indeed contribute to our decision making, but as Forrester Research stressed recently during their Customer Experience Forum in NYC, “customer experience doesn’t drive behavior that expands a brand, loyalty does.”

Brand Identity 80

Brand Identity Branding Top of Funnel Loyalty 80

Biznology

OCTOBER 9, 2013

If you start digging down the results, you’ll find something even more interesting: advice apparently as conflicting as: “Focusing on adoption as a success metric will likely lead to failure because it engenders resistance” (Deloitte, “Social Software for Business Performance,” 2011).

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). Search volumes, keyword search trends, competitiveness, CPC (Cost Per Click – what others pay) leading to keyword recommendations are a key phase in an SEO proposal. 31% click through to the websites in the first position of natural search (source: MOZ ).

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Ranking 80

Biznology

DECEMBER 6, 2012

The authors–Forrester Research practice leaders in customer experience Harley Manning and Kerry Bodine–interviewed more than 100 customer experience executives from around the world. Search was called out in only a few of their plans.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

JULY 28, 2016

20% on average, according to Forrester. Events are also at the top of the heap based on lead generation effectiveness. If you don’t have a solid lead management process in your company, don’t spend a penny on events. Year after year, events and trade shows clock in as the single largest line item in B2B budgets. Like this post?

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Biznology

NOVEMBER 3, 2016

A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

JULY 21, 2016

A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. I’m sorry, but social media reach without engagement that leads to revenue means nothing. Like this post? Sign up for our emails here.

Social Media 80

Social Media Linkedin Media Forrester 80