Is Your B2B Marketing Provider Showing Jazz Hands or Results?
B2B Marketing Traction
NOVEMBER 21, 2014
Many marketers including me relied on manual capture and input of marketing sources and hours spent calculating cost per lead, conversion rates, return on investment (ROI) and analyzing the reports. Forrester Web Analytics Report for Enterprise from WebTrends. Now we have dashboards for just about every marketing software we use.
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