The Telltale 8% Drop In Content Marketing Effectiveness
Tony Zambito
OCTOBER 9, 2015
With the amount of hype, “content about” content marketing, growth of content marketing agencies/consultants, and the explosion of content marketing conferences, the instinctive thought process is this percentage should be increasing – not decreasing. As much as 80% say, “Vendors give me too much material to sort through”.
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