Forrester, Lead and Process - B2B Marketing Zone

Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. for lead management to 3.35 Read more about the survey results on Lori’s blog.).

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

JUNE 23, 2020

Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. When Account-Based Marketing (ABM) first arrived on the scene, vendors were quick to pronounce traditional, funnel-based marketing obsolete.

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B2B Marketing Zone

The Point

Forrester: B2B Companies Score Low in Marketing Best Practices

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

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