vendor 
Sales Engine
AUGUST 24, 2015
Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. On the buyer side, when a company was evaluating for a business commodity or a piece of software, they would talk to an analyst and find out who the top vendors were. Now it’s not that way.
Sales Engine
AUGUST 23, 2016
When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution.
Sales Engine
OCTOBER 8, 2015
When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution.
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