Quit Poking the Bear with Gated B2B Content
Marketing Interactions
NOVEMBER 29, 2021
Because for a reason that may have worked decades ago when information was scarce, the powers that be cannot get past the idea that filling out a form constitutes a lead. Unless it’s a demo form—and sometimes not even then—filling out a form does not make someone a lead who is sales ready. B2B buyers want to drive their own process.
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