KoMarketing Associates

MARCH 2, 2017

When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. B2B Buyer Journey Basics.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

SEPTEMBER 14, 2013

In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey. The buying process is not only much more self-directed, but influence has fundamentally changed from just 5 years ago. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. Buyers no longer need to rely on vendor information.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JANUARY 18, 2018

If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success. In order to rationalize increased spend on content marketing, B2B marketers need to quantify its worth.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Chief Marketers’ report shows that online demand generation channels are displaying the largest growth for B2B lead generation in 2014. Forrester’s New B2B Buyer. The slide deck listed above breaks out each region and provides an aggregate summary.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120