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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. Franchisees.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

You want an onsite event technology solution that streamlines the event planning process, provides a smooth and engaging experience for attendees, and gives you valuable insights to improve future events. But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs?

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. As fintech continues to permeate the banking industry, these technology vendors need access to data and insights around how their solutions will impact financial institutions.

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9 Ways Channel Data Analytics Can Help Boost ROI

Computer Market Research

For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. In return, salespeople receive marginal reports on the effectiveness of their sales tactics from the vendor they represent.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Buyer intent comes down to knowing what makes a great lead. Image via Mintigo.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.