LeadSloth

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Impressive Marketo User Summit

LeadSloth

I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Forrester Lead Management Overview. Global Marketo Roll-Out.

Marketo 100
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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. But that percentage is rapidly growing. Marketing Automation Job Requirements.