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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). for lead management to 3.35

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How to do lead management that improves conversion

markempa

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

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New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event. Send post-event surveys to gather feedback, issue digital certificates of completion, and keep in touch with attendees to build your community.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

After implementing a transformation program, ANNUITAS’ clients see a 4–10x improvement in lead-to-revenue conversion. Forrester/SiriusDecisions has noted the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Significant.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

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How to Waste Perfectly Good Leads – Part 3

thePoint

Research by GrowthPoint, at a recent B2B manufacturer trade show, revealed that around 33% of the companies surveyed don’t even attempt to track lead follow-up, and another 33% of them simply rely on salespeople to manually send them information. The lead follow-up process must be something that a salesperson can do quickly.