Buzz Marketing for Technology

JULY 28, 2010

Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Related posts brought to you by Yet Another Related Posts Plugin.

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Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Tags: Customer Customer Experience Customer Support Lead Generation Support. Let me explain ….

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Buzz Marketing for Technology

SEPTEMBER 8, 2008

And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization. In a recent meeting with Forrester analyst Peter Burris he pointed out to me that this customer is not a customer of sales but a “customer of marketing”!

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Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

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