Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense. Better audience analytics.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. Chatbots give you a third method for turning your website into a lead generator (after webform-fill and IP address identification). Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts. This is all good.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Biznology

JUNE 10, 2016

This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process. 1) Marketing as a Sales Enabler on LinkedIn Goes Beyond Top-of-the-Funnel Awareness and Lead Generation. B2B LinkedIn Sales Enablement in a Nutshell.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

SEPTEMBER 22, 2014

61% of US marketers use social media for lead generation (source: IBM). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ). 50% of identified sales leads are not ready to buy (source: Gleanster ). 61% of US marketers use social media for lead generation (source: IBM).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

JANUARY 16, 2017

This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I Your prospective customers will notice how you treat current customers. I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

JULY 28, 2016

20% on average, according to Forrester. Events are also at the top of the heap based on lead generation effectiveness. Year after year, events and trade shows clock in as the single largest line item in B2B budgets. I’ve seen companies that devote as much as 60% of their spend to face to face.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80