Martech

FEBRUARY 8, 2024

We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing. They barely trust vendor websites at all. Tracking prospect activity on our website. It was empowering. Dark social. SEO is atrophying.

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

SpotMe Blog

JULY 28, 2023

The 15 Best In-Person Event Platforms #1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Find out more about SpotMe on our about us page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SpotMe Blog

OCTOBER 7, 2023

Lead capture to make building relationships with HCPs easy and fast. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

ActiveDEMAND

OCTOBER 21, 2019

There is no record of the leads’ follow up, the marketing activity that brought in the leads and the marketing activities that turned those leads into sales. . Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Lead Liaison

DECEMBER 26, 2018

To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Choosing the right event lead management solution for lead capture will be the most important decision you make.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

SEPTEMBER 21, 2021

Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Lead management.

Marketing Automation Services 126

Marketing Automation Services Enterprise Management Work Management Marketing Management 126