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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

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How to do lead management that improves conversion

markempa

Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

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Top 10 marketing automation tools every marketer must have

ClickZ

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Provides lead generation. Automates marketing campaigns and engages the customer in a personalized manner. LeadSquared.

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The Best Medical Conference Apps [2024]

SpotMe Blog

It gives them a convenient way to access schedules, build personal agendas , take notes, rate sessions, and connect with other participants. By using QR code badge printing at check-in, you can easily scan HCPs’s personalized codes throughout the conference to access their profile information.

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How to Integrate Your Email Marketing Strategy With Your Content Strategy

Mailmunch

Create lead capture content. For marketers, generating leads is the top priority. To use blogs as a lead generation strategy, integrate a lead capture mechanism to convert readers to leads. Segment and personalize email content. Here’s a detailed guide on how to do it in six steps. Be Helpful.

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How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

It’s not certain if they’re ready to buy yet, but you have enough information to infer they are the right kind of person to target. SQLs are the leads that have been qualified by sales. Personal values. Forrester research indicates that 74% of business buyers conduct more than half of their research online. Motivators.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

You don’t wait for a cold call to talk to an annoying sales person. This allows to know and analyze the response, reaction and behavior of the contacted person within the lead organization or your customer. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago.