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DECEMBER 8, 2008 [Forrester, Lead Capture] Getting More Out of Each Click with "Post-Click Marketing"
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest.
DECEMBER 8, 2008 | WEBMARKETCENTRAL
[Forrester, Lead Capture] Getting More Out of Each Click with "Post-Click Marketing"