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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

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8 key tips for marketing to existing B2B customers

Tomorrow People

This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Social media mentions. Customer Effort Scores (CES). Customer satisfaction survey data.

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To find out more, check out our Swoogo integration page or see how it works in our knowledge base article. #3 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

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Why Video is the Key to Happier Customers

Vidyard

According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. Because videos are a multi-media mashup of text, images, and audio, they transmit more data directly into our brains. Here’s why. Video increases retention.

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The Top 3 Trends in Customer Service

Vidyard

To keep up, modern customer support teams are turning to social media, video, and service design for answers. The less work, the better, and that means more and more support traffic has been migrating onto social media and messaging platforms. Customers Want Support on Social. Customers want support in the most convenient way possible.

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Scaling every stage of your ABM Program with Insight

Business Brainz

Particularly at the earlier stages of the ABM Program, the inclusion of insight is necessary as it forms a strong knowledge base. The early stage of the ABM Program involves account selection and knowledge on those selected accounts implies the importance of insight itself. Instrumenting account-focused campaigns.

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How to Use Video on Websites the Right Way

Vidyard

Keep people on your site —the average internet user spends 88% more time on a site that contains video ( Mist Media ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). A written quote could be faked.