BenchmarkONE
SEPTEMBER 16, 2021
A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.
Heinz Marketing
JANUARY 26, 2023
In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Think about the Gartners and Forresters of the B2B world – they’ve become category leaders because they’ve done enough research that their audience trusts what they have to say.
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Tomorrow People
MAY 30, 2022
This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Because of this reason, customer retention should be a key priority.
Vidyard
APRIL 28, 2017
On-boarding is the key to retaining successful, long-term customers and videos are the best way to do it: According to Forrester , a one-minute video is worth as many as 1.8 Create a knowledge base of videos and merge them with your regular written knowledge base. million words.
SpotMe Blog
JULY 21, 2023
1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To find out more, check out our Swoogo integration page or see how it works in our knowledge base article. #3 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.
Vidyard
APRIL 19, 2017
According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. To take advantage of it, build out your knowledge-base to include videos that help customers master your product. Here’s why. Video increases retention.
Hinge Marketing
JUNE 12, 2019
According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. What is B2B Sales Enablement?
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