Marketing Insider Group

SEPTEMBER 14, 2020

Industries that blog tend to reach 55% more web traffic. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers. of keywords.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

KoMarketing Associates

JANUARY 18, 2018

and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. Customer engagement and website traffic followed closely behind. Technical SEO, content development, traffic analysis, and link building were named as priorities. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

MARCH 2, 2017

Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. But how does the B2B online marketer go about uncovering their buyer’s journey? Four Ways to Move Traffic to Conversion.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

MARCH 15, 2013

Fill in Keyword Data with Webmaster Tools. A hot topic in the search industry over the past year or so has been the continued growth of [not provided] keyword data. That means 68% of their organic traffic cannot be attributed to a specific keyword. That’s a lot of keyword data we no longer have access to.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

NOVEMBER 21, 2017

For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Focus on the Buyer’s Journey.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Webbiquity

JANUARY 10, 2010

How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. This is geekier than even most search marketers will go, but can supply valuable insights.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. This helps you identify the campaigns, mediums, devices, keywords, ad copies, landing pages, etc., Key Services: Planning and execution of paid search marketing strategy.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Televerde

OCTOBER 30, 2019

trillion each year from competitors that don’t, according to Forrester. Forrester, 2017). Forrester, 2017). Search engines drive 300% more traffic as compared to social media (Branex, 2019). 93% of online experiences begin with a search engine (Branex, 2019). On marketing measurement: 89. IBM, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Is Your Online Marketing Strategy All Tweet and No Meat? Top 25 Social Networks by Navel Marketing.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

SnapApp

AUGUST 1, 2017

What challenges do marketers face when implementing demand generation strategies? Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. According to Marketing Sherpa, only 27% of leads are sales ready when first captured. Empowered Buyers. Authority by association! .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Webbiquity

JANUARY 17, 2011

Still don’t think social media is important for marketing your business? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. B2B Marketing: Red-Headed Step-Child of SEM World?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

This nifty piece of software allows you to specify page title, description, and keywords for each post. link] Scott Lake We got tons of traffic today thanks to @jaybaer post today – [link] Welcome to everyone who discovered SWIX today. it is great. This information was helpful for someone who has not used social media.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Online Marketing Institute

OCTOBER 31, 2010

This nifty piece of software allows you to specify page title, description, and keywords for each post. link] Scott Lake We got tons of traffic today thanks to @jaybaer post today – [link] Welcome to everyone who discovered SWIX today. it is great. This information was helpful for someone who has not used social media.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

JUNE 22, 2009

Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits… Read more… Doug Kessler | March 12th, 2009 | 3 comments Atomizing your content: your B2B social life Web marketing used to be all about driving traffic to your website. Don’t just stick it on your website.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 50% of mobile Internet traffic in the U.K

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. link] @yigg [link] B2B Online Marketing RT @jaybaer: Is Twitter for Business Even Worth the Trouble? Which do you believe?

Twitter 145

Twitter CRM Business Paid Search Agency 145