KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech

AUGUST 3, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Among the enterprise customer experience vendors, Pega has perhaps placed the most emphasis on RPA as a key capability, having deployed it in its original BPM offering. Why we care.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Martech

AUGUST 30, 2022

Forrester Research calls it the “most frenzied phase of innovation” consumer-facing businesses have ever experienced, in a report aptly titled “Vast, Fast and Relentless,” warning brands that “customers won’t let you rest anytime soon.”. What the tools do.

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

6sense

NOVEMBER 2, 2021

You might not see or hear them, but they’re out there, lurking around the internet, watching your organization’s every move, patiently biding their time until it’s time to emerge from the darkness … and strike. B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Are you old enough to remember the first version of the internet? You’d do an internet search , and about 20,000 items came back as “relevant”? Once a prospect has created their short list or is ready to buy, they want to get the show on the road and don’t want to be bothered by vendor processes to route a lead.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. The digital experience platform (DXP) category features vendors who offer some or all of these solutions.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

SmartBug Media

MAY 13, 2022

Intent data refers to buying signals from across the internet that link prospect accounts to a specific topic. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. Are they going to Forrester? Craft engaging content that converts. Are they going to G2?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Marketing Automation Services 119

Marketing Automation Services Privacy Enterprise Management Work Management 119

Martech

DECEMBER 13, 2021

A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Click here to download!

Enterprise Management 108

Enterprise Management Organization Work Management Marketing Management 108

QuanticMind

APRIL 24, 2020

If there’s one fact, it’s that the shifts in Marketing as the internet continues to evolve—digital marketing in particular—causes terminology to constantly change. A performance marketing agency’s entire focus and experience is in “tying investments in digital channels back to business goals.” ( Forrester ).

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Work Management 59

Content4Demand

SEPTEMBER 24, 2021

An example of a content strategy would be targeting bottom-of-the-funnel activities for those using G2 Crowd to make comparisons of vendors. Third-party intent data is everything else that happens on the internet —for example, web search terms, syndicated content.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. By then, they’ve done their research and identified vendors to evaluate, and they could be talking to three of your competitors.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

QuanticMind

APRIL 24, 2020

If there’s one fact, it’s that the shifts in Marketing as the internet continues to evolve—digital marketing in particular—causes terminology to constantly change. A performance marketing agency’s entire focus and experience is in “tying investments in digital channels back to business goals.” ( Forrester ).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

KoMarketing Associates

NOVEMBER 18, 2014

Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

SEPTEMBER 14, 2013

This behavior is being fueled not only through Internet connectivity speed or access but device usage as well. More importantly, supporting channel content marketing as a vendor creates a more consistent message across distribution channels. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Biznology

DECEMBER 29, 2017

As buyers sit paralyzed by the deluge, vendors scramble to stand out. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. In 2017, he counted 5,381 solutions, up 40% from the year prior. This is nuts — and ripe for consolidation. I predict major M&A next year.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. billion people that make up the world’s population, 67% of these are unique mobile phone users, 60% are internet users, and 53%, or 4.14 Some more interesting statistics: of the 7.81 That is around 2.5

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

The Customer

FEBRUARY 19, 2020

CX is finally getting its due – truly becoming a critical priority for many companies,” said Faith Adams, Senior Analyst, Forrester. And because of this, the vendor space to support it, both technology and services, continues to rapidly evolve. With this, there continues to be convergence – often happening by way of acquisition.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 10 of the Best B2B Internet Marketing Infographics of 2012. So What Are You Going to Do About It? There’s no denying it—today’s B2B marketers have their work cut out for them. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

The ROI Guy

FEBRUARY 5, 2014

The empowered buyer of today is leveraging the Internet, social media and peer groups to investigate opportunities, investigate potential solutions and research your and your competitors products. At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever.

Research 40

Research Peer-to-peer Forrester Advertising Benchmark 40

Valasys

APRIL 10, 2020

According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. The modern account-based targeting offers use IP-addresses to identify the target accounts of the vendors while they search the internet. Personalize the Conversion Paths.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

The Effective Marketer

MAY 27, 2015

The internet is your best friend for finding a trove of information about competitors. Some vendors have a direct link on their main website to their support pages but a lot don’t, so this might come in handy. Data Collection: Knowing what data you need to gather, now you can start the process.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Metadata

SEPTEMBER 14, 2020

The good news: there are technology and vendors who can help you out. Even before the Internet, if you were marketing a financial product you’d place your ad in The Wall Street Journal and not Cosmopolitan. While G2 broke ABM into 8 subcategories, Forrester isn’t adapting to this new reality.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

KEO Marketing

MARCH 30, 2017

Current customers appreciate the regular updates from the vendor from whom they made the purchase, so they are more likely to buy another product later. Source: Forrester Research). They start by searching the internet for information about potential solutions to their problems, and those searches begin at the search engines.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 48

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

AUGUST 4, 2015

Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. People are excited about yelpification because it provides the information they want to know in a relatable, vendor-neutral form. Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

The ROI Guy

FEBRUARY 14, 2011

In the face of frugal buyer sentiment, a majority of B2B vendors are now requiring more leads to generate the same amount of sales and are reporting a substantial increase in buying cycle time. The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase.

Allocation 40

Allocation Research Practices Forrester 40

Leadspace

FEBRUARY 19, 2018

Data-driven algorithms rule the Internet. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Thankfully, there are plenty of ways that B2B businesses can still achieve their marketing goals in today’s marketplace.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

The ROI Guy

MARCH 15, 2011

Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Worse, the vendor is viewed as commodity provider versus trusted advisor.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them.

Purchase 52

Purchase ABM Account Based Marketing Multi-Channel 52

The ROI Guy

JANUARY 5, 2011

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. This has led to changes in the way brands market their products and services.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40