Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology. Catch all episodes here. Meet Giles Palmer.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” million, so say Forrester’s researchers. Corporate Marketing Other Interesting Topics' Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Onalytica B2B

MAY 10, 2017

This is all while they’re probably being bombarded by other brands and individuals that are desperate for the chance to work with them; weekly cold calls, daily emails and outright brown nosing- often by completely irrelevant brands that aren’t aligned to the influencer’s interests or expertise at all. How old are they?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. Here are a few things to keep in mind: Keep it interesting. The print publication Mental Floss has seen more than 81 million views on just 88 YouTube videos since February of 2013 , with numbers that well surpass bigger-name outlets like Wired. times faster than text alone.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Brandpoint

JUNE 18, 2020

Your customers need to feel you’re working on their behalf to keep up with ongoing changes and responding in ways that prove you’re interested in their continued business. Examples include calculators that help predict retirement savings, loan interest or mortgage payments. Segmented email campaigns. Comprehensive FAQ pages.

Work Management 118

Work Management Marketing Management Service Planning 118

Magisto

SEPTEMBER 7, 2018

And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Some people are afraid of being too pushy when it comes to call to actions but really if your viewer has already made it to the point of your call to action – they are genuinely interested in where to go next. MILLION WORDS.

Top of Funnel 68

Top of Funnel Video Marketing Lead Scoring Lead Ranking 68

Magisto

SEPTEMBER 7, 2018

And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Some people are afraid of being too pushy when it comes to call to actions but really if your viewer has already made it to the point of your call to action – they are genuinely interested in where to go next. MILLION WORDS.

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

Digital Marketing World Forum

AUGUST 20, 2019

Utilize different content, message, and channels for each segment depending on their age, interests, location, and any other factors that are relevant for your campaign. For instance, Gen Zers use YouTube for shopping recommendations and how-to videos, and Snapchat for keeping up with their friends.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. delivering the right content to the right people at the right time) as their biggest lead nurturing challenge.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before.

Planning 58

Planning Studies B2B Marketing Trends 58

seo.co

FEBRUARY 16, 2021

It is now more challenging than ever to predict consumer interests and behaviors. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This is not merely restricted to YouTube. The same old methods won’t work any longer. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 85

Analytics Tools Best Practices Tagging 85

Vidyard

MARCH 17, 2015

Increase Site Traffic with Linkbacks If you’re posting on YouTube, you’ll want to drive viewers back to your site where you own all the content and have a little more control over the journey they take. A “Learn More” CTA in your YouTube video is a perfect example, just like FedEx does. Learn more!

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. The conflicts of interest are so glaring that one Google employee described Google’s ad business as being like ‘if Goldman or Citibank owned the NYSE,’” said Sen. The nine largest U.S. Mike Lee (R-UT).

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. But with the right content, Reddit has the potential to deliver an interested and engaged audience at a lower cost than almost any other social outlet. And they’re right. Influencer Networks.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Even more interesting is that Hispanics tend to use their smartphones to research and make purchases more than non-Hispanic consumers in every category. Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. Never stop testing and learning.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Magisto

SEPTEMBER 7, 2018

And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 Some people are afraid of being too pushy when it comes to call to actions but really if your viewer has already made it to the point of your call to action – they are genuinely interested in where to go next. MILLION WORDS.

Top of Funnel 40

Top of Funnel Video Marketing Lead Scoring Lead Ranking 40

Mailmunch

APRIL 26, 2021

However, unlike most other content you create, email content is going to potential customers who have already shown an interest in your brand by signing up for your email list. Likewise when we share content through email, those pages can capitalize on interest to build engagement. Include educational content in your emails.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Vidyard

JUNE 22, 2015

Yes, it’s about being found, but it’s also about being being chosen, and then keeping the interest of those who picked you so they don’t bounce back to Google and try again. Also consider the closed captioning option on YouTube; it acts as a searchable transcript! Video can help you accomplish all three things.

SEO 51

SEO Video Marketing Tips Youtube 51

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Formerly @Google @YouTube. Interests: business processes, automation, improving tomorrow through reflection and change. Husband, Father & Friend – Founder & CEO @UpsieHQ l @villagecapital 16′ @Techstars 17′ Following: 1,192. Followers: 3,699. Charles Betz.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Heinz Marketing

MAY 16, 2022

If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Talking about sales and marketing, B2B sales and marketing. Thank you very much for watching. I coach CMOs.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. VR, it seems, originated largely in entertainment, but hasn't reached a price point that makes it accessible to all interested consumers.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Forrester 72

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. The more businesses learn about their customers, the better content they can produce to help solve problems, peak interests, and entice sales. Post more blog content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Vidyard

NOVEMBER 11, 2013

gain publicity based on interest Most B2B company news can come across as a bit boring on paper, but it’s amazing what a well scripted, visually interesting video can do to communicate your message, make people understand your actions, and get excited about what they’ve seen explained. Inform the media of an event 2.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Popular free options include sites like YouTube and Vimeo. It’s what attracts someone’s attention and gets them interested in watching.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. One of the things that I love to do, I go to LinkedIn’s annual conference , and they always post their video content on YouTube. The biggest mistake is taking old school tactics and putting them in new school channels.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Content Standard

JULY 7, 2015

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Interested in creating original, engaging video at scale?

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SnapApp

NOVEMBER 3, 2016

There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine. Just like in YouTube videos where link out overlays and related content can be added to any video, your marketing videos can have those, too. Interested in learning more? People like video.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

Digital Marketing World Forum

OCTOBER 4, 2019

Google and YouTube are still the first two ports of call for the overwhelming majority of searches – by some margin. In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. We don’t switch off our ‘consumer’ heads just because we’ve opened Outlook and started work.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. Start a YouTube Channel to Enrich Content YouTube can be a great tool that educates buyers while subtly marketing through video. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40