Biznology

DECEMBER 29, 2017

As buyers sit paralyzed by the deluge, vendors scramble to stand out. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. In 2017, he counted 5,381 solutions, up 40% from the year prior. This is nuts — and ripe for consolidation. I predict major M&A next year.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Zoominfo

MAY 8, 2020

So I provided her a total addressable market of foods that I’d be interested in eating. We can then further layer in interesting data points such as intent , technologies installed, or other attributes to further prioritize where we focus. Two Different Approaches for Calculating Total Addressable Market.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Forrester B2B

JUNE 1, 2018

Well that was interesting! We just published The Forrester New Wave™: ABM Platforms, Q2 2018, which profiles the 14 most significant vendors in this market: 6sense, Demandbase, Engagio, Jabmo (formerly Azalead), Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True Influence, and ZenIQ.

Forrester 40

Forrester Account Based Marketing ABM DemandBase 40

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Within the lead-centric model of the past, however, that interest had not been translated into partner and company value. .

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

SpotMe Blog

JULY 28, 2023

Features like interactive maps, personalized schedules, and direct messaging in the mobile app make it easy for people with similar interests to connect. Some platforms also offer participant matchmaking capabilities that suggest potential new contacts based on mutual interests and complementary businesses.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SpotMe Blog

OCTOBER 7, 2023

You can see event metrics on session attendance, topics and speakers of high interest, popular exhibitors, and more. Well-written, searchable content helps attendees determine which sessions will be most valuable based on their areas of interest and responsibility. 131 reviews) Capterra Score: 4.4 (14

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. They’re hemorrhaging money in a street fight with other vendors.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. Even more importantly – what problem does the vendor solve and who have they solved it for? In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. Even more importantly – what problem does the vendor solve and who have they solved it for? In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, you can set up a form on your website where potential partners can express interest in selling your products.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 117

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 117

Biznology

FEBRUARY 23, 2018

Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Outreach

JUNE 29, 2021

In 2020, we were the only vendor to score a 5 out of 5 in security and compliance, privacy and governance criterion in The Forrester Wave™: Sales Engagement, Q3 2020. This is because negative replies like “not interested” or “unsubscribe” are counted in those rates.

Privacy 98

Privacy Outreach Analysis Forrester 98

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? topics of interest) AND content data (e.g. Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. Determine what topics prospects are interested in without asking them to complete a form.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. “I have seen some interesting things done, though. This isn’t new. Do people get credit for them?

Top of Funnel 96

Top of Funnel B2B Forrester B2B Sales 96

Engagio

FEBRUARY 8, 2019

Last week, Forrester Research published a report on the emergence of new vendors in B2B marketing data management. When we know who’s interested and how they are already interacting with us, our effectiveness increases by an order of magnitude. It got me thinking about how we as B2B marketers rely on data as our lifeblood.

Marketing Management 75

Marketing Management Planning Forrester Account Based Marketing 75

Vidyard

MARCH 20, 2018

Curate interesting content and resources to attract your buyers. Today, effective salespeople use social networks to show job position and history, location, and interests. Forrester reports that social selling is no longer optional–it’s required. Socially surround your buyers and their sphere of influence.

Forrester 112

Forrester Outreach Social Networks Curation 112

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Marketing tirelessly gets prospects interested in learning more about your products or services and then routes them to sales for follow-up. Once a prospect has created their short list or is ready to buy, they want to get the show on the road and don’t want to be bothered by vendor processes to route a lead. Experience truly matters!

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

SmartBug Media

MAY 13, 2022

However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. Your B2B marketing software can give you an intent signal score indicating the strength of their interest. Are they going to Forrester? You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

DECEMBER 2, 2021

One of the interesting findings in this report is that the traditional divide between sales and marketing has shifted,” said Neisser. “In Because of this ABM vendors are reaping the benefits as B2B marketers invest in these technologies and apply them to their channels. The results of these adoptions are promising.

Account Based Marketing 141

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 141

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

LeanData

OCTOBER 13, 2022

You see a super interesting bit of content on the web that you’re certain will add value. It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Here’s a guide on how to do that. What it is.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 106

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

NetLine

JUNE 21, 2022

So it’s really this idea of progressing someone from interest to purchase consideration so when they’re ready to engage our Sales team or a channel, that’s what (nurturing) is trying to answer.” . And it’s not because we’re uninterested—it’s because we don’t yet know if we’re interested. How to Know When to Follow Up With Your Leads.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Martech

DECEMBER 13, 2021

A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Click here to download!

Enterprise Management 107

Enterprise Management Organization Work Management Marketing Management 107

Only B2B

JULY 5, 2023

It encompasses various marketing and sales activities designed to create awareness, generate interest, and drive actions. A study by InsideSales.com reveals that 35-50% of sales go to the vendor that responds first, emphasizing the importance of prompt lead follow-up in demand generation efforts.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. Detected: Full Circle ABM integrates with intent data providers like 6sense , Bombora , and Demandbase for third-party data that detects interest in intent topics from targeted accounts. .

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Visiting our site and watching a webinar is a good indicator of interest, but that interest doesn’t automatically translate to a highly engaged buyer.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Martech

MARCH 30, 2023

Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours. And each piece of your content, whether an ad, a newsletter or a social media post, must provide real value and be genuinely interesting for your audience. You must speak to humans. It’s already happening.

Conversion 131

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 131

Outreach

FEBRUARY 23, 2021

Today, B2B buyers expect sales teams to engage with them and curate experiences that focus on their interests, passions, and challenges. As the world settles into the new normal, Forrester Research predicts that 80 percent of B2B sales will happen remotely, while 53 percent of B2B workers hope to continue to work from home.

Conversion 59

Conversion Curation Forrester B2B Sales 59

Marketing Interactions

APRIL 14, 2019

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. It’s no longer enough to share an idea that piques interest but is so high-level that there’s nothing to do with it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Martech Advisor

DECEMBER 12, 2019

The conference has been known for pulling vendors from the SaaS industry to launch their products at this forum. It has an interesting line-up of speakers and keynote presenters, along with insightful concurrent sessions that will cover a host of topics covering call centers to social media engagement, machine learning and so on.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

RDIGS

JUNE 23, 2023

They may stem from departmental divisions, where teams hoard data to protect their interests or maintain control over resources. Vendor or Partner Silos Collaborating with external vendors, partners, or suppliers often involves sharing and managing data.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52