Digital B2B Marketing

APRIL 2, 2013

Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution. The image is Forrester’s reimagined sales funnel.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. But with the right content, Reddit has the potential to deliver an interested and engaged audience at a lower cost than almost any other social outlet. And they’re right. Influencer Networks.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JULY 19, 2011

A more interesting model, in my opinion, is Stanzr (currently in beta). Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. I join #B2Bchat most weeks and have met a number of people through the chat. I have recently participated in chats on Stanzr hosted by Crowdbooster and NetProspex.

Automation 100

Automation Conversion Forrester Marketing Automation Services 100