Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. The rising demand for marketing ROI.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Financial services CRMs are changing and so are the needs of customers. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Optimizing your funnel based on this difference maximizes your ROI. Their interactions might involve downloading content offers or attending webinars. HQLs, however, engage more deeply with your brand.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Calculating content marketing ROI. Using content analytics to track the ROI of content marketing. Beyond ROI and conversion: engaged time.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

That said, in this blog, I’ll cover four key social media metrics that will prove ROI. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.” ( Well maybe not millions, but there are really quite a few to choose from. Engagement.

Social Media 134

Social Media ROI Social Marketing Media 134

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” When making a purchase, they typically want all interactions to occur on their terms.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Marketing Insider Group

MAY 3, 2021

In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. The truth is, your content doesn’t have to boring or stuffy. Quick Takeaways.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Investing in unqualified lead can be a major drain on your sales team’s time and energy, ultimately impacting your return on investment (ROI).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. Personalization is key for delivering better customer experiences, increasing loyalty and generating measurable lift in business results/ROI. Offer high quality and interactive content. Final Thoughts.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management Planning 116

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Interaction management, or orchestration, is a key feature for many ABM vendors profiled in this report, which are expanding the number of channels that can be managed through their tools.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Contently

NOVEMBER 10, 2022

For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Docalytics shows marketers over 17 metrics to make sense of engagement, including views per page, time spent on that page, and heat maps that show where readers interact with your content the most.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Read next: How marketing ops improves ROI through campaign performance and budget management.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

OCTOBER 8, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. As a result, more B2B brands are adopting ABM models to address these issues.

Account Based Marketing 96

Account Based Marketing ABM Ideal Customer Profiles Profiling 96

The ROI Guy

FEBRUARY 8, 2017

For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

Martech

OCTOBER 6, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. As a result, more B2B brands are adopting ABM models to address these issues.

Account Based Marketing 99

Account Based Marketing ABM B2B Forrester 99

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." Blog Marketing Interactions Twitter Ardath421. One of the top challenges for any marketer is measuring marketing ROI.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. There’s no better way to prove the value of your solution than an ROI calculator.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall. We have thoughts. We’re not saying it’s easy.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Thinkers360

FEBRUARY 28, 2024

Expert Tip: The Thinkers360 platform enables you to engage and interact with over 10K of the world’s premier B2B analysts and influencers with over 100M followers combined. Transparent communication: Be honest and transparent in your interactions, providing accurate and reliable information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Content Standard

APRIL 5, 2021

To create marketing stories that resonate, marketers should work with sales to understand exactly what customers are looking for when they interact with the business. Ian Forrest, global marketing officer at New York Life Investments, describes the direction his company took to become more customer centric.

Top of Funnel 107

Top of Funnel Differentiation Paid Search Agency Thought Leadership 107

Martech

NOVEMBER 30, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. As a result, more B2B brands are adopting ABM models to address these issues.

Account Based Marketing 118

Account Based Marketing Work Management Marketing Management ABM 118

Only B2B

SEPTEMBER 18, 2023

Must Read: A Beginner’s Guide to Generating Business Leads Key Components of Automated Lead Qualification Automated Lead Qualification encompasses several vital components: Lead Scoring Software : This software serves as the nucleus of automation, assigning numerical values to leads based on diverse attributes and interactions.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. One collaborative measure between marketing, sales, and customer success teams is to observe buyer and customer interactions with an AI-powered chatbot.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

APRIL 3, 2023

It involves leveraging conversational tools like chatbots, messaging apps and live chat to interact with prospects and customers. More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey.

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 125

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. – Wil Reynolds, SEER Interactive. – Lily Ray, Path Interactive. But sites that have an e-commerce focus and blogs focused on “your money, your life” content are having a hard time recovering. – Duane Forrester, Yext. – Lily Ray, Path Interactive.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

SnapApp

NOVEMBER 3, 2016

As video has become increasingly less expensive to produce for marketers, new technologies are also making interactive video just as easy to create. Sounds newfangled and futuristic, and to an extent it is, but the real reality is that adding interactive elements can be just as easy as creating a Powerpoint with the right platforms.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

Martech

OCTOBER 28, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. As a result, more B2B brands are adopting ABM models to address these issues.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Content Standard

MAY 5, 2015

Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. The easy, and often deceptive, metric people look at when measuring ROI is total views. For more information on measuring ROI, check out our eBook.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Martech

APRIL 29, 2022

By personalizing and scaling brand interactions like never before, AI can help brands create a human-centric customer experience. Forrester Research quantifies the impact of AI-driven engagement on so many different channels” Chittoor said. “Why is it not easy for every marketer to just create human centric experiences?

Marketing AI 80

Marketing AI Forrester Conference Advertising Channels 80