PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. If you don’t have a Partner program, it’s time to start one. Point solutions are dead.

Forrester 52

Forrester Advertising Agencies Marketing Analytics Tools B2B 52

Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

Forrester 105

Forrester Outreach B2B Thought Leadership Thought Leadership 105

Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. Current Challenges Buyers increasingly research independently, bypassing traditional marketing and sales funnels.

Forrester 29

Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

Modern B2B

OCTOBER 20, 2023

research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. The post Forrester B2B Summit EMEA 2023: Focusing on Customer-First appeared first on Modern l B2B Marketing. This comes as no surprise as in our Digital Connections 2.0

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Conducting buyer research to gain insight into new goals and situational challenges buyers are experiencing. Infusing digital channels and technology into their buyer interaction design.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search our database of research documents. About Forrester. Planned Research. Data-Driven Research. Free Research. For Interactive Marketing Professionals. Opt in to receive research updates via email.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They typically have a deeper understanding of their needs and are actively researching solutions. Their interactions might involve downloading content offers or attending webinars.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Looking for other key trends and insights from the Seismic team?

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Zoominfo

OCTOBER 23, 2019

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. AI Priorities and Plans.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 141

Lead Ranking Forrester Lead Scoring Cross-Selling 141

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Forrester and Yieldmo recently published the “Attention 2.0: The Turn Toward Mobile Marketing.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” This is where good thought leadership can make a difference.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Zoominfo

SEPTEMBER 14, 2021

Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021. Easier Access to Momentum Insights According to Chorus research, 57 percent of sales reps don’t forecast their pipeline correctly. One key to improving those forecasts?

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” When making a purchase, they typically want all interactions to occur on their terms.

Conversion 130

Conversion Zoominfo Account Based Marketing Planning 130

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. When it comes to B2B content marketing, previous research suggests that it may be in marketers’ best interests to utilize a more sophisticated strategy.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. With permission from the organization whom I am helping with buyer research and buyer personas, let me share a statement from a Senior Director level individual: “I am not really ready to buy anything right now.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

KoMarketing Associates

AUGUST 14, 2019

However, new research suggests that they are not harnessing the full power of this form of martech. A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

Conversica

NOVEMBER 15, 2022

Conversica was recently named among the best Salesforce apps by Cybernews , a research-based online publication that offers tech and cybersecurity news and analysis. Hot leads or customers in need are immediately flagged, and Salesforce lead records are updated and noted in Chatter. .

Best Practices 98

Best Practices Customer Satisfaction Forrester Conversion Rate 98

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing AI 100

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. Conducing research in your industry and publishing it to support your entire field. Most industries are in a state of content marketing saturation.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Martech Advisor

JANUARY 10, 2020

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision. Prioritize Authenticity.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. The majority of respondents (56 percent) said “AI technology will significantly impact the way we plan for and design customer interactions.”.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Marketing Management 122

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

SnapApp

AUGUST 16, 2018

Enter, interactive content: the secret weapon of the modern sales superhero. Check out these examples of how interactive content can support your modern B2B sales process. Buyers today prefer to do their own research, even after they have finally decided to engage with sales. Knowledge quizzes. See the quiz in action ).

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

Zoominfo

OCTOBER 12, 2022

A few years back, someone in Wing’s position might have faced a long slog full of trial and error and manual research. Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory and team.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

SnapApp

AUGUST 16, 2018

Enter, interactive content: the secret weapon of the modern sales superhero. Check out these examples of how interactive content can support your modern B2B sales process. Buyers today prefer to do their own research, even after they have finally decided to engage with sales. Knowledge quizzes. See the quiz in action ).

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Website Interaction Tracking: Monitor how visitors interact with your website. Content Engagement Metrics: Track how leads interact with your content (time spent on page, scroll depth).

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Oktopost

OCTOBER 8, 2023

It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131