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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. B2B organizations must prioritize quality and value of content interactions over quantity. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues.

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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” When making a purchase, they typically want all interactions to occur on their terms.

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What is account-based marketing today and how has the space evolved?

Martech

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement.

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Planning Your 2023 Strategies? Read These Key Takeaways from Our Latest Webinar: Why Full-Funnel, Always-on ABM is Essential in 2023

Madison Logic

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . B2B marketers will need to be more strategic in working with audience privacy . This is the cornerstone for enhancing the customer experience. .

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Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

Social media scraping and monitoring tools can extract information from profiles, posts, and interactions. By analyzing trends and conversations, businesses can understand the pain points and challenges faced by their target audience. Over-reliance on automation can lead to a lack of personalization and genuine human interactions.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. Features like interactive maps, personalized schedules, and direct messaging in the mobile app make it easy for people with similar interests to connect.