Getting smarter together: Trends in AI for B2B marketing
SmartBrief - Marketing
JANUARY 22, 2024
Let’s take a look at three trends in AI for B2B marketing that Forrester sees. B2B organizations must prioritize quality and value of content interactions over quantity. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues.
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