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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics. If you are a registered Forrester client, please log in.

Top Trends in Technology Marketing for 2015

Hinge Marketing

There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Below, we’ve collected the top four trends to watch – and what you need to know to leverage them most effectively. 1) Buyers of technology services want to be educated. What does this tell us? Buyers want to be educated. Brand.

Rise of the Marketing Platform

Modern B2B Marketing

But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. Five Big Trends in Marketing Today. Here are five of the biggest trends that are transforming marketing today. 1) Isolated channels —> coordinated experiences. Author: Jon Miller I’m about to make a staggering statement. Ready for it? Why Now?

75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

adults are twice as likely to sign up for emails to stay in touch with a company rather than interact with that company on Facebook? report by Forrester makes that clear. Breaking, industry-related trends or news. Business updates or changes, such as new hours of operation, privacy settings, holiday closures, shipping guidelines, etc. Did you know that U.S. We feel you.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

Forrester’s advice to CMOs:  “Elevate digital to the highest level of business strategy.”  (source: Forrester Report “CMOs must connect the dots of the online brand.&#   Mary Beth Kemp-Forrester, July 27, 2010). Google+ has a clean interface, nice videoconferencing, and intuitive privacy Circles that may grab 20% of Facebook’s audience in the next two years.

5 Key Mobile Marketing Moves

Manhattan Marketing Maven

Mobility will turn us into direct, relationship and database marketers.That’s the cornerstone message from two new studies --  Forrester’s “2013 Mobile Trends for Marketers” and Urbanairship’s “Connect with the Connected.” You have to respect this, insure privacy and use it sparingly.  Forrester put it this way. Enable them to set preferences for all aspects of their interactions with the brand. The keys to successfully making this transformation will be surrendering control to consumers while continuously creating relevant and resonant content. 

GPS 15

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them. Downsides and Limitations Industries in a regulated space may have significant policies and user privacy to overcome before ever implementing these systems. Registration pages go away …much to the approval of consumers.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. Co-founder and partner at Bonsai Interactive Marketing. These men are indeed using Twitter to rewire and reorient the Web. According to Tom Grant , Ph.D,

The State of the Blogosphere 2010

delicious b2bmarketing

Perhaps we should follow the trend of those bloggers who DO NOT link their blogs to Facebook. Curators promote interaction, collaboration, as well as enlightenment. Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. If pouring, it is half full.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

This week Marketing Profs looked at 6 rules for marketing to Europe , surrounding data in reflection of the new e-privacy directive – from ensuring data is lawfully and fairly processed to data not being kept longer than necessary. Social spending patterns of the week: According to Forrester three-quarters of interactive marketers in Europe use social media or plan to use it by the end of 2011. This blog from Forrester takes a look at the social spending patterns across Europe and how they are set to change in the future. Gaddafi left us for the next life.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Andreas Ramos is the Director of Strategy for Acxiom Corporation and lives in Palo Alto, CA.  He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. Co-founder and partner at Bonsai Interactive Marketing. Adam L.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

If you’re marketing security software or… Read more… Doug Kessler | January 13th, 2008 | no comments B2B web marketing trends for 2008 Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms. Full of fantastic, interactive, imaginative explorations of the web medium. Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Come and get it! Come and get it! World&#. 

Paper 12

Frugalnomics: Business Productivity and Cost Reduction Remains Top.

Tom Pisello

10 concern on the survey, which annually provides important benchmark data in areas including spending, salaries, job scope of IT professionals and technical/business trends. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.

B2Bbloggers

Policy Most B2B corporate social media policies are an extension of existing policies such as trade secrets, privacy, and codes of conduct; however most companies expand on such policies to cover social media.  More on B2B budget trends from former Forrester Research analyst, Laura Ramos. The eight elements, summarized below, are found in many B2B social media policies. 1.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Privacy. Privacy. Privacy. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Explore the interactive whitepaper: Rightsizing Blades for the mid-market. Read Forresters advice for deploying an enterprise mobile solution. Privacy Policy |. src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |.

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

delicious b2bmarketing

world has fundamentally changed the dynamics of buyer-vendor interaction.  So given this power shift, B2B marketers must more than ever work to wrap their marketing programs around the B2B buyer — managing dynamic, anticipatory, buyer-driven campaigns and programs and being in the right channel with the right information in the right voice at the right stage of the buying cycle.  It’s a posture that imitates how a live sales person might have engaged with a prospect in a consultative interaction in the past.  Feedback How do you define marketing automation?  Thus [.]