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| | FIFTH GEAR ANALYTICS
NOVEMBER 16, 2010 10 Marketing Trends for 2011
Marketers will need to create customer hubs which integrate data from all sources so it can be analyzed and used to make a multitude of business decisions (see Customer Intelligence Trends to Watch in 2011 at www.forrester.com ). Dave Frankland, in the aforementioned analysis by Forrester, said that “today’s firms are schizophrenic about customer segmentation.” Privacy wars heat up.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics. If you are a registered Forrester client, please log in.
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| | INSIGHTIQ BLOG
MARCH 29, 2012 Top Trends in Customer Intelligence - a Webinar Featuring Fatemeh Khatibloo
A month ago, I had the pleasure of participating in a Webinar with Fatemeh Khatibloo , a senior analyst at Forrester Research. Consumers want to know what you're doing with all of that data - particularly as it relates to privacy, security, data portability, transparency and economy (value). In particular, these individuals are tasked with helping their organizations adapt to the age of the consumer by providing better consumer insight and interaction and navigating the muddy waters of data privacy and security. View the slideshare here: CI Top Trends Deck. .
| | DELICIOUS B2BMARKETING
NOVEMBER 1, 2010 2010 B2B Marketing Budgets and Mix Trends Research
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.
| | WEBBIQUITY
FEBRUARY 7, 2011 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction, such as whether or not your content is sharable, dynamic, and open to reader input. Social Media Trends. Privacy and usability issues, among others, could damage the leaders and allow upstarts to unseat them. Six Social Media Trends for 2011 by Harvard Business Review.
| | DELICIOUS B2BMARKETING
AUGUST 14, 2011 Open Research: A Framework for Social Analytics
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
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DELICIOUS B2BMARKETING Integrate Social Networks with your Corporate Website with ‘Social Sign On’
| FRIDAY, OCTOBER 1, 2010
» View Comments Research Note: Integrate Social Networks with your Corporate Website with ‘Social Sign On’ Categories: Social CRM , Social Media Posted on September 27th, 2010 Share Trend
: Corporate Websites and Social Networks Begin Integration For over three years, it’s been argued that corporate websites were irrelevant since they were separate from consumers who were making decisions with each other on social networks. View Comments Bas Reus This is truly a trend
like you have written about some time ago. Or do I interpret this wrong? Expect more now. MORE >>
DELICIOUS B2BMARKETING The State of the Blogosphere 2010
| MONDAY, DECEMBER 13, 2010
Perhaps we should follow the trend
of those bloggers who DO NOT link their blogs to Facebook. Curators promote interaction
, collaboration, as well as enlightenment. Forrester
estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. He is principal of FutureWorks , an award-winning New Media and business strategy consultancy in Silicon Valley, and has led interactive
and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. MORE >>
BLUE FOCUS MARKETING 2012 #Nifty50 Top Men in Technology on Twitter
| SUNDAY, SEPTEMBER 16, 2012
As someone who prizes human interaction
, Alston has become one of the most-followed CMOs on Twitter. Jim is also a regular contributor to the AT&T Network Exchange Blog , where he discusses emerging cyber security threats and trends
. Scott Brinker is the co-founder and CTO of Ion interactive
, a provider of web marketing optimization software and services. In his current role as Exact Target ’s CMO, Tom leads a global team of over 100 marketing experts that are committed to making a lasting impact on the software and interactive
marketing industry. Founder of St. MORE >>
E-STORM Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
| FRIDAY, FEBRUARY 25, 2011
e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy
Policy Thank You for Contacting e-storm! To put it bluntly, says Forrester
’s Nate Elliot , if you’re focusing on fans and followers, then you’re almost certainly doing it wrong.” Privacy
PolicyAn estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Absolutely not! Million fans into buyers. MORE >>
B2BBLOGGERS 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
| WEDNESDAY, JULY 21, 2010
Policy Most B2B corporate social media policies are an extension of existing policies such as trade secrets, privacy
, and codes of conduct; however most companies expand on such policies to cover social media. Citizen Conduct – more of a government requirement involving how to handle the interactions
between civilian users and the public.Remember that your social media policy is only as effective as your social media education program, so offer a few training sessions. More on B2B budget trends
from former Forrester
Research analyst, Laura Ramos. Patience! MORE >>
- Navigating the 2011 Display Advertising Landscape | e-storm. E-STORM | TUESDAY, DECEMBER 21, 2010
- Frugalnomics: Business Productivity and Cost Reduction Remains Top. TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- Google+ Is it a Digital Disruption for CMOs? BLUE FOCUS MARKETING | MONDAY, JULY 25, 2011
- 5 Key Mobile Marketing Moves MANHATTAN MARKETING MAVEN | SUNDAY, MAY 19, 2013
- This is the week that was: Getting inside the minds of CMOs EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 26, 2011
- Top 10 Resources for Multichannel (aka Cross Channel) Analytics. E-STORM | MONDAY, DECEMBER 7, 2009
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
- The 2011 #Nifty50 Top Twitter Men Reprise WEBBIQUITY | MONDAY, JUNE 6, 2011
- Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
- Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog DELICIOUS B2BMARKETING | MONDAY, JANUARY 25, 2010
- A Strategic Approach to Sales Enablement [eBook] BRN.SK | TUESDAY, MAY 7, 2013
- Top Trends in Customer Intelligence - a Webinar Featuring Fatemeh Khatibloo INSIGHTIQ BLOG | THURSDAY, MARCH 29, 2012
- Digital Natives in Our Midst | Advice and Opinion BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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