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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. podcasts, webinars, publications, and industry research materials.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

It also doesn’t hurt that Forrester issued its first CDP wave this week, that Dun & Bradstreet just bought CDP Lattice Engines , and that Martech Advisor’s Talking Stack podcast devoted an entire session to the topic (humble-brag disclosure: I’m a panelist on Talking Stack). So, yeah, CDP is getting a lot of attention right now.

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Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Online Marketing Institute

world has fundamentally changed the dynamics of buyer-vendor interaction. It’s a posture that imitates how a live sales person might have engaged with a prospect in a consultative interaction in the past. Operational efficiency is important, but it is not the greatest challenge B2B marketers are facing today.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Further, 62% of HCPs said that the most significant area where pharma representatives can add value is by understanding the needs of HCPs and sharing only relevant content with them to make the interactions more insightful. Stay up to date with digital pharma marketing trends, platforms, and strategies.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Podcasts |. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. NAC launch from HP Procurve Podcast with Lippis Report, Part 1. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src