SpotMe Blog

OCTOBER 7, 2023

These apps serve as a centralized, compliant platform for disseminating event content, facilitating targeted interactions, and collecting invaluable first-party data for future strategies. By facilitating more meaningful interactions, an app helps create a better overall experience that keeps people engaged with your event and brand.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Conductor

NOVEMBER 11, 2020

Ensuring your site is secure and mobile friendly is table stakes. – Duane Forrester, Yext. – Wil Reynolds, SEER Interactive. – Lily Ray, Path Interactive. This impacts how a site is evaluated, and includes speed, interactivity, and whether things move around too much on the page.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Every time a consumer interacts with the brand – regardless of channel – a different identifier (also called a key) can be attributed to that individual.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. jobs by 2025. jobs by 2025. 46% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month. Forrester ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. (

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Martech

OCTOBER 14, 2021

It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester.

Multi-Touch Attribution 108

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 108

Content4Demand

FEBRUARY 16, 2021

A hashtag encourages customers to share pictures and posts of them interacting with your company. Forrester released a report that found having a better UX design could yield conversion rates up to 400%. Don’t forget mobile devices. Create a hashtag. Offer incentives for reviews.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Porch Group Media

JANUARY 26, 2021

Mobile Customer Experiences. Mobile spend is also continuing to significantly rise. According to Deloitte, 56% of every in-store purchase is influenced by a digital device and Google’s research shows that 82% of consumers turn to mobile to help make a product decision. At a current rate of 12.8%

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. Life sciences companies can use the SpotMe Anywhere platform to produce and host larger web or mobile events, and then pull event participant insights into Veeva CRM for compliant post-event HCP engagement.

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Martech Advisor

DECEMBER 17, 2019

In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. This reinforces the priority on mobile and digital customer experiences. Mobile-first: An organization-wide approach.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. So if the survey finding that the median of annual interactive marketing budgets is $7.19

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

SpotMe Blog

SEPTEMBER 21, 2021

Create : Custom branded webinars with interactivity in a modern web and mobile experience. Enhance the buying journey (CRM and marketing automation integration) and dive into relevant insights with interactions and interests. . Foster a deeper relationship with audience using SpotMe Express interactive webinars.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. With a mobile event app, QR code check-in and badge printing, you can continue to make a great first impression. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Lead Forensics

APRIL 16, 2024

According to a study by Forrester, companies that leverage AI for lead generation experience a 70% increase in qualified leads , translating to more time spent closing deals and less time spent chasing dead ends. Hearsay Cloud: Provides AI-powered coaching specifically for sales reps using mobile devices.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. 27% of the customers used voice search on their mobile devices in 2018. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Mobile (ads, applications, MMS, SMS). Marketing Budgets and Email Effectiveness. Online Video.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Customer-centricity can only come through collaboration across the business. ” Delegate.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Vidyard

NOVEMBER 20, 2017

The future is bright, loud, and interactive. When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. It offers connection but affords them the mobility they value so deeply. Luckily, Forrester is here to help marketers adapt before it’s too late.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

MAY 30, 2017

We Are Social , in coordination with Hootsuite , provides a snapshot of internet, social media, and mobile use, globally and in every country in the world. Vidyard’s The Video Marketing Landscape. The Video Marketing Landscape: What All B2B Marketers Need to Know from Vidyard. Jay Baer’s CMO Blueprint for Account-Based Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Crimson Marketing

JANUARY 16, 2014

. “They will spend longer on your website and more time interacting with your brand. million, so say Forrester’s researchers. As the importance of video rises, so does the importance of mobile. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

SpotMe Blog

JUNE 13, 2023

And many of them use our fully compliant life science event platform and mobile event app to help pharma companies manage engaging HCP events. Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. The tool is an effective personalization device that can be used across various channels like email, video, and mobile.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. 4 Lily Ray , Director of SEO at Path Interactive. Your content must be mobile-friendly (though you don’t necessarily need AMP). 11 Duane Forrester , VP Industry Insights at Yext. 21 Duane Forrester , VP Industry Insights at Yext. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Vidyard

JANUARY 11, 2018

The future is bright, loud, and interactive, what does the next generation of B2B buyers love? When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face.

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Porch Group Media

OCTOBER 9, 2019

Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester). Mobile Customer Experiences. Mobile spend is also continuing to significantly rise. However, mobile customer experiences are not meeting customer expectations.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Marketing Insider Group

JANUARY 16, 2014

The future of business is emerging from the technological disruption of digital, social and mobile technologies. The one trend we’re seeing in the collaborative economy, where people can share goods in local areas powered by mobile technologies is that local commerce becomes a more viable solution.

Peer-to-peer 100

Peer-to-peer Work Management Forrester Marketing Management 100

Outreach

JANUARY 17, 2020

In the emerging mobile, digital, buyer-centric age, customers expect to interact with your business via the channels that they prefer. This can be webpages, smartphones, email, in store, social media, and more. Our platforms serve to enhance your CRM and make navigating the multi-channel customer experience easier and more efficient.

Marketing Analytics Tools 52

Marketing Analytics Tools Outreach CRM Multi-Channel 52

Kapost

JANUARY 3, 2017

Analyst Laura Ramos listed content as one of the four core imperatives in the Forrester report, “ Make Your B2B Marketing Thrive in the Age of the Customer.”. Some content assets are the entire interaction with the customer (e.g., a blog post), while others guide an interaction (e.g., Defining “Content Asset”. a sales rep).

Marketing Management 94

Marketing Management Touchpoints Forrester B2B Sales 94

KEO Marketing

MAY 17, 2016

Interactive Content. Interactive content takes the customer beyond the passive reading of things like e-books and white papers. Types of interactive content include quizzes, online assessments, polls and surveys, online calculators and videos. Mobile Content. Research by Forrester shows that 4.8

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

Content4Demand

JUNE 27, 2019

Forrester: CMOs Face Creative Rut While Overspending on Technology. Forrester’s latest report about customer experience indicates that CMOs are struggling to deliver brand value with the $19 billion currently slated for technologies including mobile, social media and ad technologies through 2022. Invest in Creativity.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60