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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. " in the marketing mix. What does work?

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Relevant Professional Services Trends Online. Below are some of the trends we are seeing on recent professional services websites. Let’s get started. A Professional Services Website that Works.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

This is a new medium, and proof over re allocation of investment is key. Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

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The ultimate guide to successful pharmaceutical meeting and event planning

SpotMe Blog

Whether it’s a small investigator meeting, a medium-sized medical standalone, or a large congress. For more ideas on how to keep HCPs engaged at events, read our article about HCP engagement : emerging trends, success metrics, and omnichannel strategies. #8 To find out more, check out our article.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Enterprise content management (ECM) has become an important competence and infrastructural technology, particularly for large and medium-sized organizations. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. TECHNOLOGY. Infrastructure.