Remove interactive

Buzz Marketing for Technology

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Think long-term. Test everything.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. eCommerce Optimization Personalization CMOs Customer Experience ecommerce Forrester'

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The End of Traditional Marketing

Buzz Marketing for Technology

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. So what does a CDO do?

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Interactive Advertising Bureau (IAB), 46 percent of online Hispanics over the age of 18 regularly shop online, compared to just 43 percent of general market online users. Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.

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Using Social Media to Deepen Customer Relations

Buzz Marketing for Technology

I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. When was the last time you had a truly personal interaction with a Contact Center employee? If that isn’t a wake up call for Technology Companies, I don’t know what is!