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Forrester Research Names Oracle Marketing Cloud a Leader

It's All About Revenue

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. In doing so, we can not only deliver marketing simplicity to teams, but we also empower them to be more customer-centric in the interactions they tailor for their customers.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Consistent customer interactions across organizational silos. Forrester’s recommendation: Extend and elevate your existing retention efforts. Download the free report here.). B2B Loyalty, The B2C Way.

Forrester Weighs in on the Top Video Platforms for Marketing and Sales

Vidyard

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. An online video platform, according to Forrester, is a critical part of your video technology strategy and you need one to support the customer life cycle. Get the Report.

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. As well, 60% of customer interactions are remote, even for direct sales folks.

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Shar VanBoskirk, VP, Principal Analyst, Forrester Research. Musician.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites. Branding Communities eCommerce Interactive Marketing Mobile Optimization Age of the Customer Apple CMO CMOs Customer Experience Forrester Google Mobile Commerce

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill,  Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. And it’s the focus of this 2-part series where we’ll share key takeaways from the Forrester report. The post Forrester Research, Inc. First things first:  what’s a “top performer”?

Forrester Report: 3 Pillars of B2B Marketing’s New Mission

6sense

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. As B2B customers increasingly demand a smooth buying experience the Forrester report notes that marketers will have to “engage deeper into the funnel” to provide content and experiences that accelerate the buying process. B2B marketing voice will become consultative and helpful.

Forrester find most companies still have small interactive marketing departments

Fearless Competitor

Lead Generation Companies | Companies struggle with small interactive marketing departments. reported in BtoB magazine, (May 2, 2011), b2b marketers need to “significantly realign their organizations&# according to a new report from Forrester Research. The article states that most companies still have relatively small interactive marketing departments, with 30% of companies with revenue of more than $500MM have fewer than 15 people in their interactive marketing department. Only 1 out of 5 large companies have more than 100 people in interactive marketing.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. Discover unique attributes of unique markets.

What’s the killer app in B2B marketing? Face-to-face events

Biznology

20% on average, according to Forrester.  I’ve seen companies that devote as much as 60% of their spend to face to face. Put the event to its best use—meaning a place to have efficient and productive interactions. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade showsIt’s not digital, except tangentially. Bingo. alone.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. By just using it for a top of the funnel tool (instead of using LinkedIn to directly engage and interact with their prospects on a 1-on-1 level to help grow relationships) Lithium is missing out on opportunities. That’s a lot of hopefuls. What are you paying attention to? Revenue.

There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. If you want a community, you need to build a community, and that means a branded community on a domain you own. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Now that’s a headline that gets your attention, right? Your thoughts?

Why You Should Care About Interactive Video for B2B

SnapApp

Interactive video is a term many B2B marketers are hearing for the first time. Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video. Want to learn more about interactive video? So what makes this content type so great for B2B?

2011: The year of personal brands

Chris Koch

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. The reason I bring up Forrester again is because they are actually so far ahead of the curve on this issue that they are the Sputnik dog of personal and a corporate brand testing. It’s a good problem to have, to be grappling with this issue as Forrester is. But Owyang didn’t just post on his own blog; he also posted on a Forrester blog that was created around his business line.

What Can Marketing Do for You?

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. According to the research results, Marisa reported that B2B buyers interact with sales reps at every stage of the buyer's journey.

Branding as a full funnel journey

Biznology

But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. According to Forrester Research, “customer experience doesn’t drive behavior, customer loyalty does.” It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. Like this post?

From High Touch to Low Cost – A Disturbing Trend in B2B Selling?

The ROI Guy

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. B2B buyers interact with sales reps at every stage of the buyer's journey, not just at the tail end as other research estimated. Will this work?

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to  Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Posted in eCommerce Optimization Personalization. Make data your best friend.

Five 2015 B2B Demand Generation and Content Marketing Resolutions

ANNUITAS

This means that every interaction from the buyer is met with a response from the vendor, digitally or a via live interaction. In Forrester’s 2013 report B2B CMOs Must Evolve or Move On , 97% of CMOs either strongly agreed or agreed “Marketing must do things it hasn’t done before in order to be successful.”  Yet so few marketing budgets include training for these skills that are needed. Blog Buyer''s Journey buyer-centric Customer lifetime value Engage-Nurture-Convert Enterprise Demand Generation Study Forrester The real question however, is what is next?

Five B2B Social Strategy Myths

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

Social Media for the Sales Department

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

Marketing Automation Done Right

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Nurture Marketing Sales CRM

B2B Marketing Communications

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. Several sales tools are available to help make the justification easier, leveraging automation, benchmarks, data-driven analytics and visualization, including Interactive White Papers , Benefits Estimators , ValueStory and ROI / TCO Analysis Tools.

Ensuring Qualified Lead Generation

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. While certain aspects of social media have stabilized (e.g.,

Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Customer Interaction Lead Nurture Techie Stuff [one_half valign="middle"] Partner Portal.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. So what does a CDO do? The role of the CDO in the enterprise has gotten a great deal of attention in recent months.

Lead Generation Marketing

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

From Breezy to Blunt

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. divider style="simple"].

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI Think long-term.

The End of Traditional Marketing

Buzz Marketing for Technology

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And that’s the point Forrester was making in its report: measuring earned media and shifting resources from paid to owned media is what will empower your brand in today’s world – not hanging on to traditional media planning and buying strategies.