5 Tips for More Effective Email Preview Text
The Point
AUGUST 16, 2019
Note: if you do leave preview text blank, many email clients will simply insert the first line from the email itself. For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior.
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