Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Koen de Witte , founder of LeadFabric , the Antwerp-based demand gen agency, is one of the best-informed B2B marketing technologists around. She was named Teacher of the Year in 2018.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE hours a day viewing video content. Consumers spend an average of 79 days gathering information before making a major purchase. (GE Forrester ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 45% of internet users who view at least one video online over the course of a month.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. The best rule of thumb is to make your information as concise and entertaining as possible. The print publication Mental Floss has seen more than 81 million views on just 88 YouTube videos since February of 2013 , with numbers that well surpass bigger-name outlets like Wired.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

SEPTEMBER 22, 2014

55% of B2B buyers search for information on social media (source: MediaBistro ). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ). 55% of B2B buyers search for information on social media (source: MediaBistro ). 61% of US marketers use social media for lead generation (source: IBM).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

JULY 26, 2019

Through the monitor system, they start talking to the trespasser, informing her or him that police have been called and they would be wise to depart immediately. I was told they once even spotted a prowling bear, which must be newsworthy in Pleasanton, about an hour’s drive from San Francisco.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Biznology

DECEMBER 6, 2012

Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search. The idea is people will rely exclusively on information from their friends and the people they follow. But they don’t see a corresponding improvement in skills.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80