SpotMe Blog

JULY 28, 2023

The 15 Best In-Person Event Platforms #1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Find out more about SpotMe on our about us page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Conductor

MARCH 18, 2020

It is less expensive to produce than other types of marketing initiatives (like a trade show or a Superbowl ad), it builds brand trust and brand equity, and it meets your customers where they are — on their laptops. Download the Forrester Total Economic Impact Report of SEO & Conductor.

Paid Content 82

Paid Content SEO Enterprise Management Work Management 82

PureB2B

AUGUST 25, 2021

Also, social selling entails “social listening,” which entails checking LinkedIn and other social media platforms for signals and information from your network. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Conductor

APRIL 15, 2020

According to Google, paid search spend returns only 2x, while, according to a Forrester report , organic search spend with Conductor returns 5-6x. . Even though trade shows and in person events are cancelled, there are new opportunities to connect and to help your customers navigate these times.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

markempa

FEBRUARY 18, 2013

Marketing and Sales alignment should be a goal for any company to improve the efficiency of the entire complex sale process Bringing multiple pieces of technology into the sales funnel adds another element within the company – the information technology department. Could it be joint ownership between two departments?

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

PureB2B

AUGUST 25, 2021

Also, social selling entails "social listening," which entails checking LinkedIn and other social media platforms for signals and information from your network. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. The chart shows that Internet has more than doubled since 2004 and nearly caught up with TV. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Hosts must further acknowledge their responsibility to share this information with sponsors to facilitate a more meaningful experience for attendees.”. Right to Data.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

KEO Marketing

JUNE 16, 2016

The age of the well-informed customer is upon us, with their greater access to information and constant connection to their friends and industry experts. According to Forrester Research, the customer experience will be among the top 10 critical success factors determining who will win and who will fail in 2016.

Brand Identity 48

Brand Identity Branding Ethics Trade Show 48

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Simmons believes that business communication often puts way too much information—facts, data, specs, etc.—in

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

thePoint

APRIL 4, 2019

For a lead to be one where immediate and thoughtful action can be handled by sales, it should provide not only enough contact information to be delivered to the right person for response (name, title, company, email, phone, zip code, etc.), Incomplete Information. Forrester Research) It is the “build it they will come” approach.

Sales Qualified Leads 40

Sales Qualified Leads Marketing Qualified Leads Leads Lead 40

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Are you famous for post sales customer service or pre sales information? Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

PureB2B

MAY 30, 2022

Key Definitions Personal Data: Personal Data is information that relates to an identified or identifiable individual. So, if you had a booth at a trade show and gained consent to email prospects via a sign up form, you’re good to go. Forrester highlights that the GDPR should actually be seen as a good thing for B2B sales teams.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Personal Data: Personal Data is information that relates to an identified or identifiable individual. So, if you had a booth at a trade show and gained consent to email prospects via a sign up form, you’re good to go. Forrester highlights that the GDPR should actually be seen as a good thing for B2B sales teams.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

The Effective Marketer

MAY 27, 2015

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. The internet is your best friend for finding a trove of information about competitors. Youtube can be a good source of information to catch product demos and reviews.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Hosts must further acknowledge their responsibility to share this information with sponsors to facilitate a more meaningful experience for attendees.”. Right to Data.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Natural language processing also helps marketers distil immense amounts of content into bite-size pieces depending on what information you are looking for. Predictive analysis and lead generation.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

JANUARY 25, 2013

Buyers are now in control of when and how they access information during the purchase process. During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer.

Marketing Leads 48

Marketing Leads Lead Scoring Lead Ranking Planning 48

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. With this release, we’ve applied data-driven discipline and focus to the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. With this release, we’ve applied data-driven discipline and focus to the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Tim Harmon will likely publish on this data.)

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. 140 Characters – Traditionally, long-form tactics, like trade shows, were essential to drive revenue, allowing conversation and marketing collateral to include lots of information.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Heinz Marketing

SEPTEMBER 21, 2020

You may recognize her from her time at SiriusDecisions in Forrester. So you’ve been kind of a household name of B2B for a while, and literally in March, you left Forrester to go to ON24. Losing the trade shows and conferences that people had relied on to generate pipeline and interest in Q2, that was disruptive.

Top of Funnel 90

Top of Funnel Work Management Webinar Metrics Lead Ranking 90

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. She specifically suggested the following: Email, search and trade shows build brand. moving online and optimizing in order to do more with less. Email, search and direct mail generate leads.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Vidyard

OCTOBER 7, 2015

Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%. Is it because they really want to see how their own information is weaved into the story? Outbound Marketing.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%. Is it because they really want to see how their own information is weaved into the story? Outbound Marketing.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. As a result, buyers now suffer from Information Overload. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Biznology

JULY 28, 2016

But, year after year, events like conferences and trade shows consistently show up at the top of the list. Trade shows certainly suffered after 9/11, and the comeback has been slow. Year after year, events and trade shows clock in as the single largest line item in B2B budgets. This is still a $12.2

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Hubspot

JANUARY 3, 2012

Within News Releases: If your business utilizes news releases as a way to disseminate information about your business, don't overlook the opportunity they provide for lead generation. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

The Lead Agency

APRIL 30, 2019

In order to get noticed, tech marketers have to drive awareness and demand for their technology solutions through a range of channels such as Search Engine Marketing, Display Advertising, Remarketing, Social Media Trade Shows, and PR efforts. Contact the experts at The Lead Agency today for more information.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

Marketing Insider Group

DECEMBER 1, 2021

A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. You’ll need to decide what type of information you need, including demographics, priorities, preferences, objections, and how they use what you offer. Live stream from your booth at a trade show.

Trends 363

Trends Content Marketing Work Management Planning 363

Martech

SEPTEMBER 21, 2021

Progressive profiling is often offered to pre-populate forms with known data and use a drip approach to capture additional prospect information each time they interact with campaigns. Forrester found that B2B marketers implementing marketing automation experience a 10% increase in their sales-pipeline contribution.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Engagio

JANUARY 5, 2021

In today’s information age, buyers have more and more power over sellers. The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). We take that information and customize a piece of content specifically for CMOs. Industry.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For decades, the B2B marketer has been a manager of projects.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Marketing: Be provocative and make social media systematic.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For decades, the B2B marketer has been a manager of projects.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120