6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. TrueView in-stream ads can be highly targeted, and Google found that relevant ads get 3 times more attention than the average video ad.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech

SEPTEMBER 11, 2023

It’s not enough to target individual touchpoints for improvements. Customer journeys focus on what your customers really want Looking at the entire customer journey provides organizations with more information and insights about the customer’s intent. Marketers need the big picture when it comes to customer experiences.

Lead Ranking 139

Lead Ranking Forrester Lead Scoring Cross-Selling 139

Versium

NOVEMBER 6, 2018

Versium’s own Chris Matty was featured in a recent Forrester report on humanizing B2B marketing. As pointed out in the Forrester Report, “As humans, we yearn to have our feelings, experiences, and attitudes acknowledged. We are not “targets” or “behavioral profiles” and nor are our customers.”

Forrester 40

Forrester Ideal Customer Profiles Profiling Contact Marketing 40

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Buyers need to talk to people to get information. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Biznology

FEBRUARY 14, 2022

If you complete a profile — and I’m not entirely sure that LeashBoss offers this — that includes information about the pets you have, how much they weigh, and so on, you’re not getting anything directly in exchange for that. You’re simply hoping that the offers and information you receive will be more useful to you if LeashBoss has more info.

Forrester 104

Forrester Differentiation Opinions Social Media 104

Biznology

MAY 31, 2017

You may need to watch a entire video to find out whether it contains any information you care about. Make more targeted persona-based and industry-specific videos. Packages can be built around personas, industries, or the specific concerns of the target audience. (I wouldn’t call anything longer than a minute bite-size.)

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Only B2B

FEBRUARY 1, 2024

Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. SEO and PPC campaigns. SEO and Business Strategy.

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

Zoominfo

DECEMBER 20, 2021

With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. According to Forrester , B2B marketers and sellers are now responding by “finding new ways of leveraging conversational interactions to attract, engage, and enable buyers.”

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Use visual aids such as flowcharts, swim lane diagrams, or process maps to make the information more accessible and understandable. Here are three data points on why process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Must Read: Virtual Prospecting with Intent Data Personalized Content that Converts: Craft targeted messaging and content that resonates with specific buyer needs and preferences.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Leveraging intent data empowers you to: Target the right audience: Concentrate your sales and marketing efforts on companies exhibiting clear buying signals for your offerings.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

NetLine

APRIL 23, 2024

Now, armed with vital information and context about the prospect, any cold calls are far less cold. Now, when that call is made, sales can tailor their messaging around this information. How can intent data be used to create more targeted and relevant sales outreach? Or perhaps it’s the wrong type of content altogether.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Content marketing goes beyond traditional company brochures; it involves creating custom content that resonates with targeted customer segments, increasing the chances of converting leads into sales. Why is database marketing important?

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. Users can quickly see all of the associated CRM deal information, along with video snippets and conversion metrics.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

PureB2B

APRIL 20, 2016

Inevitably, this also affects how B2B buyers experience the buyer journey because these days, they are provided with a wealth of information about purchase decisions virtually at the click of a button. Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Madison Logic

AUGUST 11, 2022

The ML Platform leverages proprietary data to identify target accounts and drive higher full-funnel engagement across multiple channels. Visit madisonlogic.com for more information. The Forrester Wave Methodology Overview. Forrester employs a rigorous process to create a Forrester Wave.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

PureB2B

APRIL 20, 2016

Inevitably, this also affects how B2B buyers experience the buyer journey because these days, they are provided with a wealth of information about purchase decisions virtually at the click of a button. Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. Personalizing cadences goes beyond including your prospect’s name and company in the email, you should also personalize the information your prospects receive – even at scale.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Cintell

MAY 18, 2021

When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). Email open rates are five times higher for companies using personas (Forrester). We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100