Biznology
DECEMBER 6, 2012
Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search. The idea is people will rely exclusively on information from their friends and the people they follow. Not so with the SERP.
Biznology
NOVEMBER 24, 2014
54% of consumers find a website through natural search (source: Forrester ). DESIRED RESULTS: An increase in search rank as measured on Search Engine Rank Page (SERP ) is usually the #1 result most people expect. A Competitive Analysis informs keyword decisions and desired results. It should be results-oriented and measurable.
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