Biznology

DECEMBER 29, 2017

In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. As interest grows, so will marketing departments focus on how to deliver consistent, informative, and enjoyable experiences—online and off—to customers and prospects. As these people age, their influence will grow.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

NOVEMBER 9, 2016

Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). And that it even more important than search rank because search engines don’t buy products, people do. Forrester ). million in lost sales every year.

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Search Engine Land ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). A Competitive Analysis informs keyword decisions and desired results.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 40% of people will respond better to visual information than plain text. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80