Biznology

AUGUST 24, 2015

Many marketing department’s anticipated sales are based on an educated guess or wishful thinking over informed analysis of market breath and receptiveness. We also need research into what we are as a brand, what we’d like to become, and what (if anything) has to change to realistically get there.

Top of Funnel 80

Top of Funnel Brand Identity Branding Digital Marketing Funnels 80

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. The best rule of thumb is to make your information as concise and entertaining as possible. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) times faster than text alone.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 40% of people will respond better to visual information than plain text. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

JUNE 19, 2014

Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. Consumers spend time researching on mobile; consumers spend more than 15 hours per week on mobile search. Plus, mobility is all about the shift from personalization to contextualization. What am I doing?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. Keyword Research is a foundation to an SEO proposal. A Competitive Analysis informs keyword decisions and desired results.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

JULY 7, 2020

Summarizing what Forrester, Gartner, and Business Insider have to say, the current chatbot market is under $2 billion and will rise to almost $10 billion by the middle of this decade. But a couple of weeks ago a hacker broke the site security and emailed patient confidential interview information to other Babylon users.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

Biznology

DECEMBER 6, 2012

Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search. The idea is people will rely exclusively on information from their friends and the people they follow. But they don’t see a corresponding improvement in skills.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

NOVEMBER 4, 2013

Research papers. Forrester, Gartner, McKinsey, Deloitte, IDC and many other organizations provide plenty of research papers covering the areas of Social Collaboration, Social Business and Enterprise Social Networking. Ask the vendors to provide you a sandbox where your user can fully try to execute those use cases by themselves.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Vendors 80