Seismic

NOVEMBER 2, 2023

The State of AI in Enablement: 2023 Report found that respondents are embracing the infusion of AI into their existing enablement tools and programs. How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. But what have marketers done with that information?

Forrester 52

Forrester Lead Ranking ABM Account Based Marketing 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

KoMarketing Associates

JULY 17, 2018

Forbes Insights and Treasure Data recently conducted the “Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors” report and discovered that only 13 percent of companies express the highest level of confidence that they’ve taken the necessary steps to ensure they’re making the most of customer data.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

KoMarketing Associates

JUNE 29, 2017

The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it. This is not the first report to shed light on the challenges marketers are facing when it comes to personalizing email efforts.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. According to the report, “6sense shines in uncovering in-market signals.

Analytics 48

Analytics Forrester Marketing Management B2B 48

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. About Madison Logic.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Vidyard

MAY 9, 2017

So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! If you’re looking to allocate your 2017 budget, and want to make sure you’re spending it on something that will really give you an edge, you don’t want to miss this report!

Forrester 60

Forrester Allocation Case Studies Case Study 60

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester. Download the Report Here ]. .

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

6sense

NOVEMBER 9, 2021

I gathered together a team of experts at Forrester to contribute to the research and writing, and in December 2020, the journal published our article, “ It’s Time to Move Past Lean-In: Breaking Institutional Barriers to Empower Female Sales Leaders.”. In our study, we examined some of the systemic biases women in B2B sales face.

Forrester 62

Forrester B2B Sales B2B Barriers 62

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Every business has unique goals and challenges, and the report suggests you begin by understanding the key capabilities required for your highest priority scenarios.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp. Benefits with LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Vidyard

DECEMBER 16, 2020

Of those using video, 94% report that it performs as well, if not better, than other outreach forms. Meanwhile, sales teams at #paid, Dynamic Signal, Fresh Relevance, Modus, Woodway UK, and others have reported a staggering 200%+ increase in their response rates and/or close rates since embracing a video-first approach to sales.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Nuvi

MAY 11, 2021

. – May 11, 2021 – Reputation , the global leader in reputation experience management, has been named a strong performer by independent research firm Forrester in a new report, The Forrester Wave : Customer Feedback Management Platforms, Q2 2021. About Reputation.

Forrester 40

Forrester Lead Scoring Lead Ranking Amazon 40

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Vidyard

DECEMBER 16, 2020

Of those using video, 94% report that it performs as well, if not better, than other outreach forms. Meanwhile, sales teams at #paid, Dynamic Signal, Fresh Relevance, Modus, Woodway UK, and others have reported a staggering 200%+ increase in their response rates and/or close rates since embracing a video-first approach to sales.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Zoominfo

MARCH 31, 2023

And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos. Data silos make it difficult to share information across an entire company. Only one department — and sometimes only one individual — can access and make use of the information in a data silo.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Seismic

OCTOBER 1, 2020

While we love being at the top of analyst reports, I’m very pleased to add one more win to the list above, which specifically reflects our customers’ satisfaction with Seismic. We’re thrilled to be named the #1 Sales Enablement Software in G2’s Grid® Report for Fall 2020. To watch Seismic’s G2 Reach panel in its entirety, view here.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”. For more information, contact us today at info@thinkers360.com Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Buyers may need guidance after conducting self-guided research,” according to the report.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

KoMarketing Associates

APRIL 11, 2013

Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. The report also does a “deep dive” into organic search, paid search, and social media metrics. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Conversely, sending basic product brochures to HQLs, who are actively seeking in-depth information, feels like a missed opportunity. Their frustration could prompt them to explore competitor options.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 99

Social Media Work Management Marketing Management Media 99

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. The post What is the role of SEO in digital marketing?

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. Early-stage website visitors may receive informative blog posts or downloadable resources to further educate them.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

APRIL 10, 2024

Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71