Biznology

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Is Zero-Party Data The Next Big Thing?

Biznology

The latter are examples of first-party data, as when you give your email address to LeashBoss in exchange for a discount on your first order. (My You’re simply hoping that the offers and information you receive will be more useful to you if LeashBoss has more info. Certainly, the ask for more information can’t be gratuitous.

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How to improve sales with online chat software

Biznology

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. Your support team using live chat should have an in-depth understanding of the product in order to give specific suggestions to the prospects.

Software 163
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Keep consumers clicking on your online videos

Biznology

million words, according to Forrester Research. The jury is still out on just how long digital videos should be in order to prove effective. The best rule of thumb is to make your information as concise and entertaining as possible. times faster than text alone. One minute of video content has the same impact as 1.8

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27 surprising facts about salespeople who are Social Selling

Biznology

55% of B2B buyers search for information on social media (source: MediaBistro ). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ). 42% Follow or Like a friend or brand; 79% are motivated to do this in order to learn more about the brand (source: Fleishman-Hillard).

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Mobility and why it matters

Biznology

Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. More than 33% of consumers (while in-store) instead of asking an employee for help, search on their mobile devices for information and to read reviews for products they are looking for. How are we doing it?

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Let's Face It For Facebook: It's All About The Benjamins

Biznology

They need to make it and they need to do whatever they have to in order to make it. Like Forrest Gump's momma told him, "Stupid is as stupid does," the same applies to Facebook. Facebook needs to get their information in the open for marketers to spend money with them. Bottom line is that Facebook is about money.

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Branding as a full funnel journey

Biznology

Many marketing department’s anticipated sales are based on an educated guess or wishful thinking over informed analysis of market breath and receptiveness. But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative.