Is Zero-Party Data The Next Big Thing?
Biznology
FEBRUARY 14, 2022
The latter are examples of first-party data, as when you give your email address to LeashBoss in exchange for a discount on your first order. (My You’re simply hoping that the offers and information you receive will be more useful to you if LeashBoss has more info. Certainly, the ask for more information can’t be gratuitous.
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